The Company was founded by Michael Werdiger and has been dedicated to serving its customers for more than sixty years. We take pride in our company and our product, and want you to feel the same way about our jewelry as we do. We build our jewelry to become the precious heirlooms of tomorrow.

The Company was founded in 1954 and has been a DeBeers Sightholder since that time. Its original business was exclusively in industrial diamonds. The industrial business continues to operate successfully today albeit only for wire drawing dies, dressing and shaping tools as most of the other applications now use synthetic industrial diamonds.

The Company began manufacturing polished diamonds in the mid 1970s. In the 1990s the Company began selling its diamond production to retailers in North America. Today, the Company's polished diamond production is focused on one third to two carat finished goods in white and fancy brown colors in SI and I1 qualities. The polishing factories are in New York and India.

The Company began manufacturing jewelry using the diamonds from its polished diamond production in the 1990s. We currently produce a full line of exquisite diamond jewerly from bridal to anniversary styles and latest fashions, as well as tried-and-true classics, and a large assortment of natural fancy color diamond jewelry. Our factories in New York, California and Asia manufacture under our strict guidelines and all our our diamonds and jewerly are finely crafted, hand selected and quality assured.

Our Diamond Restyling Division participates in over 4,000 shows a year in select retail stores. Our sales people help guide customers to the perfect mountings and stones from our extensive selection to design truly individual pieces of jewelry. The accompanying master jeweler completes the jewelry on site, creating an immediate and rewarding jewelry experience.